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Free People - Assistant Store Manager, London- New Store Opening

  • Location
  • London
  • Salary
  • Competitive plus bonus & benefits
  • Job Advert Description
  • Assistant Store Manager

    Reports To: Store Brand Leader

    Objective: To create a unique, innovative and inspirational customer experience; encompassing the Free People lifestyle and brand image, while maintaining all store operations and goals, resulting in driving sales and ensuring a profitable store.

    The Assistant Store Manager will partner and support the Store Brand Leader and the Assistant Visual Manager. They will have an open and direct line of communication with the District Brand Leader in order to most effectively hold a firm knowledge of overall brand direction and focus.  


    • Lead, mentor and motivate the team regarding all aspects of leadership, visual execution and expectations through:
    • Consistent and continual feedback and accountability
    • Promoting sense of ownership and delegation
    • Team involvement and strategic planning
    • Morning and any all store staff meetings and trainings
    • Manage and motivate a high level of Customer Care utilizing all resources and initiatives
    • Partner with Store Brand Leader in performance appraisals and setting goals, with timely follow-up, in order to ensure employee development
    • Facilitate hiring and recruiting; actively attracting and attaining talent
    • Partner with the Store Brand Leader with new hire onboarding, training & development plans
    • Lead by example to set bar for employee productivity
    • Serve as a proactive mentor, teacher and problem solver for sales team
    • Identify and develop internal talent for succession planning
    • Develop and enhance the selling culture within the store


    • Maintain business awareness, and drive sales in order to achieve and exceed goals
    • Complete all planning objectives in partnership with District and Store level management
    • Adhere to and support Typical Week structure by facilitating scheduling and zoning needs in partnership with management team
    • Promote and maintain a high standard for overall Customer Care, Operations and Loss Prevention
    • Prioritize and delegate tasking to ensure objectives are completed in a timely manner
    • Drive the restock process in partnership with management to maintain stock levels and sell-through awareness
    • Educate the staff on all home office communication and initiatives
    • Communicate performance observations and offer feedback to district point people
    • Work closely with product receiving team to uphold stock room standards
    • Actively MOD and manage all operational aspects of the store
    • Uphold all company policy and procedure


    • Utilize and manage the use of weekly sales reports to track, analyze and communicate business results, as well as determine strategies to maximize sales
    • Execute and/ or delegate all weekly operational and visual objectives
    • Effectively manage and educate the staff on all accessible training processes that will result in consistent visual standards and execution
    • Maintain an awareness of brand aesthetic and relevance to the store environment and communicate with team
    • Communicate product performance observations and offer feedback to District Brand Leader.